upcoming
SF BIG BRAIN : lecture series : Clothing The Self: The Meaning Behind What We Wear
Thursday, November 6, 2025: 7 pm SOLD OUT
Wave Collective
663 Haight St.
San Francisco, CA
Every morning, we make countless small choices about what to wear—but what if getting dressed is more than just a routine?
Join Alix Vasquez, PhD, sociologist, clothing designer, and founder of the sustainable design studio Herderin, for a talk on the psychology and sociology of everyday dressing. Drawing from her study Clothing the Self, Alix explores how our clothing shapes identity, emotion, and connection—how it can protect or expose, separate or unify, alienate or affirm.
She examines how the simple act of dressing becomes a daily
ritual of self-expression, emotional regulation, and social
participation—one that reveals as much about who we are as what we value.
Through real stories and research insights, Alix invites us to reflect on our own relationships with clothing and the deeper meanings woven into what we choose to wear—and why.