I study how people form relationships with objects, environments, and brands — and I build them.

My work spans qualitative research on identity and material culture, experience design, and over a decade of building digital and physical brand environments from the ground up. I founded Lilipod, a seed-funded social job search application, leading a team of Harvard and MIT scientists and designers as product manager and experience designer. I co-founded a design studio with a Harvard GSD-trained architect. I received seed funding from the owners of Grace Family Vineyards and served as their brand consultant until acquisition.

For the past seven years I've been building Herderin — a regenerative clothing brand for tall women, grounded in research, sewn in San Francisco, with six figures in validated sales and an AW26 collection launching in 2026.

Three papers are currently under review at Administrative Science Quarterly, Theory and Society, and Symbolic Interaction.

I live and work in the San Francisco Bay Area.